“As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.” Jay Abraham

“Think outside the box”

This one is something we have all heard before, we see it used in advertising slogans, motivational and business improvement courses, and it even makes appearances on job descriptions and CV’s. Everybody has heard it, and used it, but what does it really mean?

Thinking outside the box doesn’t necessarily mean that you find a way to change a flat tire with a bowl of spaghetti, it means don’t let old habits and ways of thinking become the walls between which you conduct your business and life, these walls are the “box” of which you must think outside.

When faced with a new or unforeseen circumstance, abandon your prejudice and allow the unusual to creep in. This could be as easy as starting over with an approach from a new angle, or just asking someone new “what would you do?”. Maybe you entice a passing driver to assist with the tire change and offer to take them out for a bowl of spaghetti.

For me, thinking outside the box needs to become “inside” the box. When dealing with startups and entrepreneurs, you are often looking at puzzles that have never been seen before, and therefore have no set solution.

The important point here is that there is no wrong answer, no incorrect way to approach these problems because there is no precedent for what you are about to do.

By keeping your mind open, and allowing for suggestions that are unfamiliar or uncomfortable to permeate, you will be pleasantly surprised with what you can learn. As far as I’m concerned, the only downside to applying “thinking outside the box” is that the perimeter of the “box” gets bigger with every situation solved. Seems like a good problem to have.

Stay awesome!

Jeffery Potvin
Founder & CEO

Hardboot Inc.